The hidden Stories and Meanings behind The 10 Logos

Logos of Popular brands are not just symbols of their companies, they also deliver a message on what is it that they exactly do. So, if you think that logos are just for brand identity, you may be mistaken. Closely look into the following logos and find what they mean.

Pintrest :

The ‘P’ in the Pinterest logo looks like a bullet-in board pin. Though the designer says it was unintentional, the sharp edge of the letter ‘P’ and the round top indeed resembles a ‘Pin” which is what people do in the site.

LG :

The LG logo’s face outline is not just an outline but the ‘G’ in LG. With a dot it also looks like a human face smiley.

Toyota :

The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.


BMW has a history in aviation and its logo stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military.

Apple :

The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve.

Mercedes-Benz :

The Mercedes-Benz logo is the most confident of all. The tri-star represents the company’s dominance in quality and style over all things land, sea and air.


IBM’s logo has a hidden message for the whole world. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.

Volkswagen :

The ‘V’ stands for “volks” which means people in German and and the ‘W’ stands for “wagen” which means car. It’s the car for the people.

Amazon :

You may have thought the arrow looks like a smiley face, meaning Amazon’s main mission is to make their customers happy. But notice the arrow is pointing from the a to the z. This represents the fact that Amazon has a large variety of items for sale, from A to Z.

Pepsi :

Pepsi’s old logo is the one on the left. The new logo on the right cost Pepsi $1 million. They hired Arnell Associates to come up with it. As a result, Pepsi had to spend millions more to rebrand everything. Then Arnell’s 27 page document was leaked and it was entitled, “Breathtaking Design Strategy.” It proposes that the new logo is some sort of Da Vinci Code. The logo draws on Feng Shui, the Renaissance, the earth’s Geodynamo, the theory of relativity, and much more. For more info on this, read the Gawker’s article.

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